How the Business Started
Jesus and Gerardo Cardenas learned jewelry design, repair, and manufacture from their father. Both Cardenas brothers
originally brought their skills to El Paso’s Silverman Jewelers. However, after the company closed its doors, the Cardenas brothers decided
to go into business for themselves.
Most of CBC Fine Jewelers’ work in the early days was contract jewelry repair. However, in 1998, they were finally able to move
out of Gerardo’s garage and truly bring Cardenas Brothers Creations (CBC) to life, opening a small store in the Placita Santa Fe Shopping Center.
Growing popularity, and a growing staff, have necessitated two moves to acquire more space. Today, CBC Fine Jewelers showcases its selection
of fine jewelry, as well as Custom Design Technology and expert repairs at its location on North Mesa.
